Components of Digital Marketing
Search Engine Optimization (SEO) SEO is the process by which website get top position on SERP and also find the online visibility on search engine. SEO is the act of changing the content of the website, to increase its positioning in the search engines like Google, Yahoo, Bing etc. Search Engine Marketing (SEM) SEM is also utilized for enhancing sales and traffic on the website. The primary difference between the SEM and SEO is that SEM incorporates paid online advertising models, for example, pay-per-click (PPC). PPC advertising models are those like Google Ad words and Bing ads, which possibly require installment when the ad is clicked by objective website. Search Engine Marketing is the way of making a website and its content highly relevant for both search engines and searchers. Effective search marketing enables a site to increase top position for use keywords and phrases. Social Media Marketing (SMM) SMM is the digital marketing strategy that promotes you...