Components of Digital Marketing


Search Engine Optimization (SEO)

SEO is the process by which website get top position on SERP and also find the online visibility on search engine. SEO is the act of changing the content of the website, to increase its positioning in the search engines like Google, Yahoo, Bing etc.

Search Engine Marketing (SEM)

SEM is also utilized for enhancing sales and traffic on the website. The primary difference between the SEM and SEO is that SEM incorporates paid online advertising models, for example, pay-per-click (PPC). PPC advertising models are those like Google Ad words and Bing ads, which possibly require installment when the ad is clicked by objective website. Search Engine Marketing is the way of making a website and its content highly relevant for both search engines and searchers. Effective search marketing enables a site to increase top position for use keywords and phrases.

Social Media Marketing (SMM)

SMM is the digital marketing strategy that promotes your business through informal by means of online networking. It includes techniques for producing exposure through social media and online networks. Social Media marketing is marketing process focused on people, yet not on the content of the website. SMM is utilizing promotional tools in digital marketing. SMM appreciates the comment about the content of the webpage or website. They don't control the showcasing content any longer. SMM provides Internet-based message transmission through the Social Media. The principle influenced by SMM is consumer behavior, for example, awareness, consideration, data gathering, conclusions, perspectives, buying choices and post-purchase evaluation.

Social Media Optimization (SMO)

SMO is used as a promotional tool for appreciating the commenting and voting for the specific post on the website. SMO produce publicity on the sub-domain of the website. SMO is utilized to create the dynamic guests on the website and increment traffic. SMO is utilizing the social media to create traffic on the website.

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